The EURO 2024 effect: why establish your business in Germany?


As the highly anticipated UEFA EURO 2024 football championship approaches, Germany is getting ready for this monumental event. Beyond the excitement of the games, the aftermath promises a multitude of opportunities and advantages for businesses considering relocation or establishment in Germany's main cities.  

The investment poured into German cities for the event, coupled with the influx of talented professionals involved in its organization, creates an unparalleled environment conducive to success. From the vibrant streets of Berlin to the charm of Munich, and the bustling ports of Hamburg to the financial hub of Frankfurt, in this article, we explore compelling reasons why your company should capitalize on this event by renting office space for its headquarters in one of these dynamic German hubs. 

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About the UEFA EURO 2024 

As the anticipation builds for the EURO 2024, football fans worldwide eagerly await the 17th edition of the UEFA European Championship, set to unfold in Germany from June 14th to July 14th. Since 1960, this tournament has been held every four years and ranks as the second-most watched football tournament globally, next only to the FIFA World Cup.  

With iconic cities including Berlin, Munich, Hamburg, Frankfurt, Düsseldorf, and Cologne playing host, the 2024 tournament promises not only thrilling matches but also a celebration of sport and culture on a grand scale. 

However, behind the scenes, these cities have undergone remarkable transformations in preparation for this incredible event. From infrastructure upgrades to urban revitalization projects, the changes are evident.  

Harness EURO 2024 infrastructure investments for your business 

The UEFA Euro 2024 tournament has sparked significant sustainability-focused upgrades across German cities, setting a new standard for eco-friendly sporting events. From optimised transportation networks to state-of-the-art stadiums and enhanced hospitality facilities, these investments have left a lasting legacy of improved urban infrastructure.  

UEFA's commitment to sustainability is evident through its Sustainable Infrastructure Guidelines, which highlight best practices for eco-friendly football venues and facilities. In addition to that, another key aspect of the event's sustainability agenda is the emphasis on public transport. Throughout the competition, the use of public transportation will be actively encouraged, with all ticket holders receiving free passes, but the improvements implemented in the public transport network will persist, enhancing accessibility and sustainability within the host cities. 

For businesses, these upgraded cities present an unparalleled opportunity. Whether you're a budding startup or an established multinational corporation, establishing a presence in one of these dynamic urban centres offers numerous advantages. The improved infrastructure ensures seamless connectivity, facilitating smoother operations and accessibility for employees and clients alike. Berlin, Hamburg or Munich, where will your business headquarters be based?  

Benefit from a pool of qualified professionals 

Opting for a German city as the location for your company's headquarters post-EURO 2024 presents an additional advantage that should not be underestimated: access to an extensive pool of talent. The professionals involved in orchestrating large-scale events such as this competition bring with them a wealth of diverse skills and expertise, ranging from event management and marketing to logistics and hospitality. 

As the tournament draws to a close, many of these highly skilled professionals will be on the lookout for new opportunities. By renting office space for your business in one of these German cities, your company stands to benefit immensely from this influx of talent. Making use of this ample talent pool can significantly enhance your organization's skills and competitiveness, ensuring it is well-equipped to thrive in the dynamic post-tournament landscape. 

Establishing your business in Germany with 

The UEFA EURO 2024 championship will not only leave a mark on the footballing world but also pave the way for unprecedented opportunities in the business realm. With upgraded infrastructure, access to a talented workforce, and a vibrant urban environment, German cities offer an ideal setting for companies looking to thrive. 

If you're considering making the move to one of these dynamic German cities, stands ready to assist you every step of the way. From finding the perfect office space for rent to navigating the intricacies of contract negotiations, our dedicated team is here to ensure your transition is as smooth and seamless as possible. Don't miss out on this opportunity to position your company for success in the heart of Europe. Cologne, Düsseldorf or Frankfurt? Choose a German city as your headquarters and unlock a world of possibilities! 

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